The pace of modern life leaves less room in the day for people to prepare their own meals for lunch and dinner. The importance of eating small meals frequently throughout the day is rising. Seventy percent of respondents say they’d rather eat a few little meals throughout the day than three large ones. Seventy-three percent of snackers can’t fathom going without them.
In consultation with the Food Bureau, a decision was settled on developing the Bread & Bit brand as a convenient and wholesome option for today’s busy urbanites.
6_Bread & Bit
7 Bread & Bit
8Bread & Bit get branded
Bread & Bit get branded
Project Management
— Maria José Hoyos
Project & Account Team
Art Direction
— Elisa Angel
Portfolio photography Art Director
Creative Design
— Aubrey Ndiweni
Commercial photographer
Customers are looking for nutritious snacks that don’t sacrifice flavor. Being physically fit and attractive is crucial. As a result, there has been a dramatic increase in customers’ awareness of the composition and interest in it. There are less and fewer triangular sandwiches of unknown composition in the vending machine selection. Snacks are increasingly being purchased at coffee shops. Nevertheless, consumers are unable to identify certain sandwich brands.
Bread & Bit is a sandwich for a new generation, one that moves to the beat of the city and follows the latest culinary fashions. The complete product line is broken down into these three categories:
1. FitBit is a nutritious snack that won’t leave you feeling bloated.
VeganBit 2: the strength of natural herbs inside.
Third, YummyBit is a daily balanced snack that tastes great.
The FitBit bun is always made from whole grains, has plenty of protein and fiber, and helps you keep track of your caloric intake.
VeganBit products are completely cruelty-free. Sandwiches filled with falafel and vegetables. They’re perfect for those who follow a plant-based diet.
Every bite of YummyBit is certain to satisfy thanks to its all-natural ingredients. You may get roast beef sandwiches and salmon croissants from this range.
Bread & Bit is a nine-sandwich variety pack that comes with a wet wipe for on-the-go snacking. Packages that are brightly colored, evocative, and include an engaging logo stand out both on the shelf and in the real world.
Bread & Bit is a respectable product that would be welcome on the shelves of any cafe and would likely be well received by the locals.
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