To shape the brand’s strategic concept, visual identity, and packaging design.
The task at hand was to create a wine proposition that captured the island’s bohemian spirit. Ibiza is a symbol of freedom from the constraints of everyday life and an opportunity to slow down. A place that gets people excited and in the same mood. The company put their faith in us to create a new identity that would excite everyone.
— Morillas branding
Project & Account Agency
Easy-to-manage website UI samples.
Inspired by the island of Ibiza’s hedonistic tempo, and we set out to capture that spirit of freedom and abandon with genuine, handmade touches. A handwritten script on the bottle’s neck captures the handcrafted attitude, while a naked cork with an etched compass conveys a sense of adventure and authenticity. The label’s saltpetre look, achieved through an evocative copper texture and modern bevelled letters, is meant to convey the gradual passage of time.
Everything comes together in a sleek, one-of-a-kind bottle that nails the category while encapsulating the laid-back Mediterranean spirit. A style that speaks to the customer and captures the essence of the Mediterranean.
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