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Visual Identity July 22, 2021

Daysie Syrup

Challenge - What it is and creating what's next

Unlocking potential and maximize growth through strategy, branding and design.

Agency was asked to help create the next “CPG darling” of simple syrups that communicated a social mission for modern tastes and values through striking, counter-top worthy creative.

Through bold, highlighter colors that are not overly gendered, custom ingredient illustrations, and callouts that highlight the transparency of organic ingredients, Agency helped craft a brand identity that was unlike any other syrup competitors – for coffee and occasions.

The team

Meet the
Global Expert Team.

Project Management

— Pulp+Wire
Project & Account Team

Art Direction

— Pulp+Wire
Portfolio photography Art Director

Creative Design

— Pulp+Wire
Commercial photographer


New product, services & experience from an outside-in perspective

Agency created a playful brand that matched the fun, effervescent personality of the owner, coupled with the easy-going desired tonality of the brand. We balanced the look with unexpected illustrations, off-set objects, and tactile labeling finishes that go beyond just the creative. Beyond packaging and brand, we also had the pleasure of doing the foundational brand strategy, messaging, and a website that pulls the full vision together and brings the brand to life for this delightfully sweet client.

Let’s collaborate

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to discuss a new project.

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.


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