Agency was asked to help create the next “CPG darling” of simple syrups that communicated a social mission for modern tastes and values through striking, counter-top worthy creative.
Through bold, highlighter colors that are not overly gendered, custom ingredient illustrations, and callouts that highlight the transparency of organic ingredients, Agency helped craft a brand identity that was unlike any other syrup competitors – for coffee and occasions.
Daysie Syrup group
Daysie Syrup Social media
Daysie Syrup Salted caramel
Daysie Syrup coconut almond
Project Management
— Pulp+Wire
Project & Account Team
Art Direction
— Pulp+Wire
Portfolio photography Art Director
Creative Design
— Pulp+Wire
Commercial photographer
Agency created a playful brand that matched the fun, effervescent personality of the owner, coupled with the easy-going desired tonality of the brand. We balanced the look with unexpected illustrations, off-set objects, and tactile labeling finishes that go beyond just the creative. Beyond packaging and brand, we also had the pleasure of doing the foundational brand strategy, messaging, and a website that pulls the full vision together and brings the brand to life for this delightfully sweet client.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.