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Visual Identity July 22, 2021

Daysie Syrup

  • Strategy

    Brand Refresh

  • Design

    Art Direction

  • Client

    Daysie Syrup

Challenge

Ready for your grab-and-go lifestyle.

Agency was asked to help create the next “CPG darling” of simple syrups that communicated a social mission for modern tastes and values through striking, counter-top worthy creative.

Through bold, highlighter colors that are not overly gendered, custom ingredient illustrations, and callouts that highlight the transparency of organic ingredients, Agency helped craft a brand identity that was unlike any other syrup competitors – for coffee and occasions.

The team

Meet our
professional team.

Project Management

— Maria José Hoyos
Project & Account Team

Art Direction

— Elisa Angel
Portfolio photography Art Director

Creative Design

— Aubrey Ndiweni
Commercial photographer

Single click import

Easy-to-manage website UI samples.

Agency created a playful brand that matched the fun, effervescent personality of the owner, coupled with the easy-going desired tonality of the brand. We balanced the look with unexpected illustrations, off-set objects, and tactile labeling finishes that go beyond just the creative. Beyond packaging and brand, we also had the pleasure of doing the foundational brand strategy, messaging, and a website that pulls the full vision together and brings the brand to life for this delightfully sweet client.

Let’s collaborate

Send us an email,
to discuss a new project.

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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