Vermont Creamery core focus was to innovate with new products and refreshing its visual positioning.
Balancing shelf impact while preserving what the brand is known for – small-batch artisanal specialty flavor – was a challenge with Vermont Creamery’s new Sour Cream product line.
The new Cultured Sour Cream line is made with 22% milkfat, compared to 18% in regular sour cream, further directing creative strategy away from mainstream tubs. Through bright colorways, custom ingredient illustrations, and product call-outs, final creation was a hand-crafted, appetizing, and premium feel to the new Vermont Creamery Sour Cream line.
VERMONT CREAMERY goat cheese
vermont Quark
Vermont-Creamery-Stacked
Cilantro-Lime
Project Management
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Project & Account Team
Art Direction
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Portfolio photography Art Director
Creative Design
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Commercial photographer
Creative strategy, packaging creative, and custom illustration helped bring this artisanal sour cream line to life.
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