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Visual Identity July 22, 2021

Vermont Creamery

  • Strategy

    Brand Refresh

  • Design

    Art Direction

  • Client

    Vermont Creamery

Challenge

Ready for your grab-and-go lifestyle.

Vermont Creamery core focus was to innovate with new products and refreshing its visual positioning.

Balancing shelf impact while preserving what the brand is known for – small-batch artisanal specialty flavor – was a challenge with Vermont Creamery’s new Sour Cream product line.

The new Cultured Sour Cream line is made with 22% milkfat, compared to 18% in regular sour cream, further directing creative strategy away from mainstream tubs. Through bright colorways, custom ingredient illustrations, and product call-outs, final creation was a hand-crafted, appetizing, and premium feel to the new Vermont Creamery Sour Cream line.

The team

Meet our
professional team.

Project Management

— Maria José Hoyos
Project & Account Team

Art Direction

— Elisa Angel
Portfolio photography Art Director

Creative Design

— Aubrey Ndiweni
Commercial photographer

Single click import

Easy-to-manage website UI samples.

Creative strategy, packaging creative, and custom illustration helped bring this artisanal sour cream line to life.

Let’s collaborate

Send us an email,
to discuss a new project.

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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