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Vermont Creamery

CHALLENGE - WHAT IT IS AND CREATING WHAT'S NEXT

Unlocking potential and maximize growth through strategy, branding and design

Vermont Creamery core focus was to innovate with new products and refreshing its visual positioning.

Balancing shelf impact while preserving what the brand is known for – small-batch artisanal specialty flavor – was a challenge with Vermont Creamery’s new Sour Cream product line.

The new Cultured Sour Cream line is made with 22% milkfat, compared to 18% in regular sour cream, further directing creative strategy away from mainstream tubs. Through bright colorways, custom ingredient illustrations, and product call-outs, final creation was a hand-crafted, appetizing, and premium feel to the new Vermont Creamery Sour Cream line.

THE TEAM

Meet the Global Expert Team

Project Management

— Pulp+Wire
Project & Account Team

Art Direction

— Pulp+Wire
Portfolio photography Art Director

Creative Design

— Pulp+Wire
Commercial photographer

TRANSFORMATION

New product, services & experience from an outside-in perspective

Creative strategy, packaging creative, and custom illustration helped bring this artisanal sour cream line to life.

Let’s collaborate

Send us an email,
to discuss a new project.

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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