Vermont Creamery’s main goal was to come up with new products and change how it looked.
With Vermont Creamery’s new Sour Cream product line, it was hard to keep the brand’s small-batch artisanal specialty flavor while also making the product stand out on the shelf.
Compared to regular sour cream, the new Cultured Sour Cream line is made with 22% milkfat, while regular sour cream only has 18%. This is another way that creative strategy is moving away from mainstream tubs. The new Vermont Creamery Sour Cream range was given a hand-made, appealing, and premium feel through the use of vibrant hues, original ingredient graphics, and product call-outs.
VERMONT CREAMERY goat cheese
vermont Quark
Vermont-Creamery-Stacked
Cilantro-Lime
Project Management
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Project & Account Team
Art Direction
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Portfolio photography Art Director
Creative Design
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Commercial photographer
The artisanal sour cream line that is now a reality was brought to life with the help of creative strategy, creative packaging, and unique illustration.
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