The Brief Bank conceived of the idea for a made-up hotel, resort, and spa called La Palma in response to an Instagram brief challenge.
La Palma Hotel & Spa 5
La Palma Hotel & Spa 1
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La Palma Hotel & Spa 3
Project Management
— Robynn Gardner
Graphic Designer
To achieve the desired blend of seriousness and quirky individuality, a serif typeface with wavelike features was used. The waves in the water inspired the curvature of the font. Then, to make the icon look like a palm tree, added a palm leaf on the initials. The soothing color scheme was clearly influenced by the ocean.
The brand as a whole is meant to convey an upscale, adults-only retreat, apart from the chaos of family-friendly hotels. Someplace calm and soothing.
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