The new line of ready-to-eat meals from Yaas! Foods (a branch of Bakkavor Foods) required a fresh, cutting-edge visual identity.
With soups, dips, hummus, and burritos, this collection is complete and ready to eat.
YAAS-Pulled-Pork
YAAS-BGarlic-Chicken
yaas Foods
YAAS Foods -Meatloaf
Project Management
— Maria José Hoyos
Project & Account Team
Art Direction
— Elisa Angel
Portfolio photography Art Director
Creative Design
— Aubrey Ndiweni
Commercial photographer
Working in tandem with Yaas! Foods’ marketing team, designers honed in on a look that combines bright colors and Nordic design to promote their convenient takes on classic comfort foods. The package was characterized by its minimalist aesthetic and geometric patterns, which were complemented by amusing photographs and a creative, cutting-edge digital marketing strategy. Instead of being simply another option in the deli case, Yaas! Foods set out to become your go-to for healthy, hearty, and delicious meals.
The brand’s popularity in supermarkets around the country increased thanks to post-launch digital marketing campaigns. Brand positioning, in-store promotional needs, freebies, discounts, and store-specific landing pages were all part of the ongoing campaign to increase awareness and sales.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.