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Visual Identity July 22, 2021

Yaas Foods

  • Strategy

    Brand Refresh

  • Design

    Art Direction

  • Client

    MAAJI

Challenge

Ready for your grab-and-go lifestyle.

Yaas! Foods (a division on Bakkavor Foods) presented team with the challenge of creating a bright, modern, and innovative look for their new line of ready-to-eat meals.
A full ready-to-eat line of comfort meals, soups, dips, hummus and burritos.
The team

Meet our
professional team.

Project Management

— Maria José Hoyos
Project & Account Team

Art Direction

— Elisa Angel
Portfolio photography Art Director

Creative Design

— Aubrey Ndiweni
Commercial photographer

Single click import

Easy-to-manage website UI samples.

Through creative collaboration with the Yaas! Foods team, we honed in on a look that was a blend of bold colors and Scandinavian design to sell their comfort foods made fast. Clean design and graphic patterns were at the heart of the packaging, paired with whimsical photography and an artistic, avant-guard approach to digital marketing. We did not want to be just another meal in the deli case: Yaas! Foods wanted to be your go-to for delicious, comforting meals, made with clean ingredients.

Digital marketing efforts post-launch helped the brand grow in both regional and national grocery. Ongoing efforts included brand positioning, in-store promotional needs, giveaways, coupons, and store-specific landing pages to drive both interest and trial.

Let’s collaborate

Send us an email,
to discuss a new project.

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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