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RIND, maker of the “Keep it real, eat the peel” line of all-natural fruit snacks, has debuted a new product line called CHIPS. CHIPS was developed with the intention of introducing a fruit into a market segment traditionally dominated by root vegetables. Its crunchy, addictive texture and bold, tangy flavor are inspired by your go-to bag of chips.
Created packaging that will grab attention in the crowded potato chip market without diluting the flagship chewy brand’s identity. The firm gave all of the products a smooth, tactile finish with the consumer’s sense of touch in mind. The logo has a realistic rind texture applied to it, giving it an appealing visual quality that is in keeping with the flavorful crispness of the fruit.
The product has a “buzzing” energizing appeal thanks to the interaction of clean sun-lit graphics with the concentrated and condensed typography. Colors were chosen with care to contrast the new textured logo and bring forth the fruit’s natural glow.
— Maria José Hoyos
Project & Account Team
— Elisa Angel
Portfolio photography Art Director
— Aubrey Ndiweni
Easy-to-manage website UI samples.
The team successfully introduced RIND’s CHIPS to the market by studying the highs and lows of competing savory snack brands in supermarkets across the country.
The creative team and RIND collaborated to promote the new product through online activities like contests and teasers and offline touches like branded product displays in stores.
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