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Visual Identity July 22, 2021

Bob’s Red Mill

  • Strategy

    Brand Refresh

  • Design

    Art Direction

  • Client



Make a web presence for the leader fin-tech company.

Bob’s Red Mill is a heritage brand that aligns with Agency’s mission of supporting better-for-you brands that improve the lives of their customers with healthier, more functional, and lifestyle-diverse product options. Client asked to drive innovation of Bob’s Red Mill grain-free mix line.

As Bob’s Red Mill works to expand their product opinions, it was imperative to create a bold, clean look that stood out amongst competitors while also meeting consumers with familiar product photography and easy to understand claims and benefits.

The team

Meet our
professional team.

Project Management

— Maria José Hoyos
Project & Account Team

Art Direction

— Elisa Angel
Portfolio photography Art Director

Creative Design

— Aubrey Ndiweni
Commercial photographer

Single click import

Easy-to-manage website UI samples.

For both the protein powders and the grain-free mixes, while vastly different products with different targets audiences, our solutions took similar paths.  Both needed strong SKU differentiation, to pop on the shelf and online and have strong recall that continues to push the iocninc Bob’s Red Mill brand forward.

Let’s collaborate

Send us an email,
to discuss a new project.

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.


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