Bob’s Red Mill is a heritage brand that aligns with Agency’s mission of supporting better-for-you brands that improve the lives of their customers with healthier, more functional, and lifestyle-diverse product options. Client asked to drive innovation of Bob’s Red Mill grain-free mix line.
As Bob’s Red Mill works to expand their product opinions, it was imperative to create a bold, clean look that stood out amongst competitors while also meeting consumers with familiar product photography and easy to understand claims and benefits.
Bobs Red Mill Classic (1)
granola
Bobs Red Mill Rolled Oats
Bobs Red Mill Hull Millet
Project Management
— Maria José Hoyos
Project & Account Team
Art Direction
— Elisa Angel
Portfolio photography Art Director
Creative Design
— Aubrey Ndiweni
Commercial photographer
For both the protein powders and the grain-free mixes, while vastly different products with different targets audiences, our solutions took similar paths. Both needed strong SKU differentiation, to pop on the shelf and online and have strong recall that continues to push the iocninc Bob’s Red Mill brand forward.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.