Make a web presence for the leader fin-tech company.
— Maria José Hoyos
Project & Account Team
— Elisa Angel
Portfolio photography Art Director
— Aubrey Ndiweni
Easy-to-manage website UI samples.
The design and creative team chose to make fresh typography after analyzing the logo in detail. It was constructed on a more regular grid, on which the team created the name’s characters with anatomical traits that would reflect the brand’s true habitat: “The Sun, the breeze, the beach, and the sea.”
It was chosen to incorporate the brand’s most recognizable feature—the wave-shaped “M”—into the final design of the logo. When combined with the Sun, it becomes a unique feature that not only symbolizes the company but also captures its spirit.
There were also major shifts in the color scheme. Neon yellow has always been a component of the brand’s aesthetic because of the energy and vibrancy it adds with its stronger tones. Finally, for the first time, black was employed to ground the design and ensure that it would stand the test of time.
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