Jivo Wheat Grass planned to release an array of Wheatgrass-based beverage flavors. Yet a major obstacle stood in the way. Wheatgrass has an awful aftertaste, causing an undesirable flavour perception of Wheatgrass!
Wheatgrass, a much-touted Superfood, is a convenient and healthful source of sustained energy. Yet, it has a medical herb-like bitterness and dullness to its flavor. The Indian market for healthier beverage brands has remained stagnant and routine for quite some time. This was our chance to stand out from the crowd!
6_ Jivo Wheat Grass Rose
5_Jivo Wheat Grass Jeera
3_Jivo Wheat Grass Ginger-Ale
2_Jivo Wheat Grass Cola
Project Management
— Horizon9
Creative Agency
Presenting the ability to transcend being just another beverage and into the category of “Super Juice” by putting special emphasis on the container and packaging design to generate a distinct visual impression. The parts of each flavor and what they make you think of help define a unique color palette.
Our brand language was carefully translated using carefully produced font to offer strength, personality, and differentiation to the overall visual aesthetic.
The perception barrier of Wheatgrass was broken thanks to our design translation across primary packaging, which increased product pickup from shelves by a factor of three.
JIVO Wheatgrass was the star of the show, literally putting a flavorful smile on our customers’ faces.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.