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Embrace condoms were designed for twenty-five to thirty-year-old single women. Yet, only a minority of women report buying condoms for their most recent sexual experience, despite the fact that 68% of women believe it is not primarily the man’s responsibility to provide the condoms. This is because the vast majority of condoms are still sold and labeled in a way that specifically targets men.
— Ashley Hess
Easy-to-manage website UI samples.
Embrace is a product that specifically caters to ladies and addresses this problem.
The box is made to look more like high-end makeup than condoms because this target audience may feel awkward or ashamed about buying condoms but still wants to be prepared. Women would be able to avoid the condom aisle altogether because Embrace condoms would be located near the makeup and feminine hygiene products.
Finally, the individual condoms are wrapped in circles on the inside, making them less noticeable as condoms if they were to slip out of a pocketbook or backpack.
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