The SOUL Coconut Water labeling and background Young coconuts from South and Southeast Asia are used in the production of SOUL’s Coconut Water.
The artwork was reimagined with the help of cutting-edge technology and design, and the company is now capitalizing on its refreshed image in print and digital advertising.
Project Management
— Vince Cheung
Creative Director
Art Direction
— Koan Tse
Design & Illustration
Creative Design
— Yin lp & Eddie Li
Photographer
With the packaging of SOUL’s 100% Coconut Water, the team transported consumers to an idyllic tropical paradise. The sweet and succulent young coconut fell from the palm tree and landed on the fizzing bubbles as the waves lazily lapped against the shore and the sun peacefully set its shimmering reflections on the ocean. A lively and upbeat vacation soundtrack plays on the package, creating a soothing atmosphere and impressing buyers with a new look.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.