Cretamel, a confectionary company, has introduced a new range of Nut Bars, each with the distinct flavor and texture of carefully chosen nuts and sesame. The Solution was to have the actual product photo be the central feature of the package, making it appear more trustworthy and appealing to buyers.
NUT BARS 9
NUT BARS 7
NUT BARS 6
NUT BARS 5
Art Direction
— Maria Blue Stylianaki
Creative Director
Artwork for this series features loose handwriting and bright colors to capture the range of flavors offered by the premium snacking brand. The boldness of the colors both conveys the premium nature of the contents and solidifies the brand’s visual identity.
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